Just in time for the holidays, Schema.org has added some item types specially devoted to orders and deliveries.
Before I get into those, however, the CreativeWork type has added a few new properties, highlighted here in yellow (in all cases, click the image for a larger version):
As always, we’re eager to see these used in the wild and hear how you’re using them. Note that it’s been less than three weeks since Schema.org’s last big push, which added types for broadcasting and additional intangibles.
Like most social networks today, Pinterest is not one to lean back and relax and just let things be as they are… they like to change things and add functionality that enhances the user experience. This week, Pinterest announced a new feature on their network called “Place Pins.” Here’s the skinny so you can get up to date in no time flat.
What are Place Pins anyway?
Place Pins are a new feature on Pinterest boards (both new and existing) that uses map technology to enhance pin data. It’s another visual layer that Pinterest has launched to “combine the beautiful imagery of a travel magazine with the utility of a map online so you can share it with friends.”
Um, ok… How does it work?
Ok, let’s keep this really simple, shall we? Let’s say I find a great bunk bed that my daughters can share in their room while I was hunting around online. I pin an image of the bunk bed set from the website and note that there is a local store where I can purchase it on a board that I’ve created called “Ideas for the Kids’ Rooms.” I’ve enabled the map setting on that board, so I can map the pin now that it is live by clicking on that option from the pin itself.
Once I’ve done that, I can then enter the location information from the data set that is powered by Foursquare:
Once I’ve selected the location, the pin gets mapped:
I can also search the map by location and find pins and images by keyword:
And I can repin those mapped pins to my board:
Got it. So, what does this mean?
This functionality is another example of a social media platform working to tie the online world to the offline world. Let’s say someone makes a board that is a great city guide for somewhere you are traveling to in the near future. You can use their board as a walking tour guide because of the map function. You can even get directions based on your current location.
So Who Is Going to Benefit From This?
Right now, the biggest beneficiary is the travel industry. But, since Pinterest is so visually based, other industries that are currently booming on the site can also take advantage of the functions with a little creativity:
- Create a virtual wedding show with other local vendors
- Highlight local craft classes & shows that your store or group is sponsoring
- Travel-based events like yarn tours can also take advantage of the new feature by using Pinterest not only as a map of the event, but also for pinning images of projects that can be made with the products
- Citywide food shows (i.e. Taste of Cleveland) can attract users with their mapping system as well as displaying appealing imagery of the dishes you can sample
Honestly? At this point, the possibilities are endless.
What Do Businesses Need To Do?
If your business is a prime target for Pinterest users and you have a brick and mortar location, there are a couple of fundamental things you can and should do:
- First and foremost, make sure your site is Pinterest-friendly. Ensure that images are “pinable” and can be viewed rather than hiding them in a carousel that doesn’t allow users to pin your images. Make sure those images are optimized with accurate, keyword-rich information (but don’t overdo it and follow the rules. No one likes spam).
- Secondly, check your listing information in Foursquare and make sure it’s up to date and accurate. If you’re not in there, consider claiming or starting a listing for your business.
- Third, get on Pinterest! Set up an account, create a couple boards and starting pinning! Engage with other users, provide value to your customers, be creative and do all the other fun stuff you should do on Pinterest to gain followers.
Pinterest has taken the world by storm in the last two years and this evolution of the network is the next step in a SoLoMo (social / local / mobile) strategy.
Anyone care to guess what the next step for Pinterest is? Leave your idea in the comments below!
Schema.org, a joint venture between Google, Yahoo, and Bing designed to help webmasters mark up their content to be more easily interpreted by bots, has just released some new item types into its hierarchy. Following is a summary:
New Item Types:
- BroadcastService. Child type of Thing.
- Clip. Child type of CreativeWork.
- Episode. Child type of CreativeWork.
- RadioEpisode. Child type of Episode.
- Season. Child type of CreativeWork.
- Series. Child type of CreativeWork.
- RadioSeries. Child type of Series.
- PublicationEvent. Child type of Event.
- BroadcastEvent and OnDemandEvent. Child types of PublicationEvent.
- BusinessAudience. Child type of Audience.
- ContactPointOption and EventStatusType. Child types of Enumeration.
- Permit. Child type of Intangible.
- GovernmentPermit. Child type of Permit.
- Service and ServiceChannel. Child types of Intangible.
In addition, several previously existing item types received new properties.
Item Types and Their New Properties:
- Thing: alternateName
- Movie: directors
- Event: eventStatus, previousStartDate, typicalAgeRange
- MediaObject: productionCompany, publication
- Audience: audienceType, geographicArea
- PeopleAudience: requiredGender, requiredMaxAge, requiredMinAge
- ContactPoint: areaServed, availableLanguage, contactOption, hoursAvailable, productSupported
- Organization: department, subOrganization
Take a look through your content to see if any of it matches up to these new types and/or properties. Schema.org doesn’t create these items for no reason, so I urge you to make the coding additions to any relevant data you have.