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The IP Blog

  • I See Your “Google It” and Raise You a “Bing It”

    Hi. My name is Caleb, and I’m a Bing user. Yeah, you read that right. For most of my search queries I go to the little guy currently holding about an 18-19% search market share. Why do I use Bing? Well, for a number of reasons. First, the results are actually pretty solid in...

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  • An Open Letter to Google Plus Local/Places

    Dear Google Places Google+ Local, Hi.  We’ve been together a long time now, longer than many celebrity marriages.  And yet I don’t feel that we’re communicating very well.  Actually, I feel like I’m asking a lot of questions and trying to make changes to make you happy and I go ignored.  How is that supposed...

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  • How To Improve Web Page Speed By Loading JavaScript Async

    The initial load time of a web page can be reduced simply by deferring the parsing of JavaScript. One way to accomplish this is by using the async attribute. The Async Attribute The async attribute specifies that the script will be executed asynchronously as soon as it is available and will be executed while...

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  • [Podcast] Episode One: What is Sync?

    Welcome to the first episode of The Sync Podcast, the bi-monthly podcast from the IP team about our favorite topic: Integrated Marketing. In this episode, you can hang out with me for a bit while I explain what the whole concept of “Sync” really means. Here are some additional notes from the show: Quick bio...

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  • Link Building Is Not For You

    A while back, I came across an article that was titled, “Marriage Isn’t For You.”  Naturally, my curiosity led me to click on the link and check it out.  The author, Seth Adam, discusses a conversation he had with his father after being married for a year and a half.  His dad teaches him...

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