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The IP Blog

  • Google Local Ranking Factors 2014

      Every year David Mihm over at Moz closely monitors the various nuances of the local ranking algorithms. David just released his latest iteration of the local ranking factors. The report is long and comprehensive, but if I had to summarize how much changed between the 2013 and 2014 ranking factors the answer would...

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  • [Podcast] Marketing & Ethics, Part Two

    We’re back (and better than ever). As promised, we are sharing with you the second half of our conversation about marketing ethics. This week we’re still chatting about perceptions and realities and how a lot of influence can go a long way. We’re dishing out some real-life situations that show just how easy it...

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  • Conducting a Link Audit: Part 2 – Checking for Deleted Links

    In the previous post of this multi-part series in “Conducting a Link Audit,” I explained my process in the initial evaluation of a link profile.  In part 2 of the series, I’m talking about checking for deleted links when examining a current link profile. When examining a link profile, one of the first things I check...

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  • [Podcast] Marketing Ethics, Part One

    When we say “marketing ethics” what is the first thing you think of? Dylan, Erik and I are discussing marketing ethics in this week’s episode of The Sync Podcast. We cover a whole bunch of angles in today’s chat including the differentiation of “ethics” and “expectations” and how those can be interpreted by clients...

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  • [Podcast] Hiring In-House vs. Outsourcing, Part Two

    We’re back this week with part two of our discussion on whether you should do your digital marketing in-house or if you should outsource it. Dylan, Erik and I get into several different areas of interest, all of which I think you’ll find helpful if you find yourself facing this dilemma. This time around,...

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