Select a page

Above the Fold & Socially Acceptable

The IP Blog

  • [Podcast] Analytics That Won’t Waste Your Time – Part 1

    On this week’s episode, Dylan, Erik and I are diving into the big, bad, scary (not really) world of analytics. One of the most in-depth conversations we have with brand new clients (and existing clients, to be honest) revolves around analytics. What are we measuring? What is it telling us about our business and...

    Read more
    0
  • Instagram Expands Native Analytics Offerings, Offers Ad Previews

    Advertisers of the world rejoice! Thursday, Facebook-owned Instagram released an expanded suite of analytics tools, offering brands a native interface for tracking performance metrics such as reach, engagement, and impressions on both paid and earned media. Aside from analytics updates, Instagram also introduced their new “ad staging” tool that now allows creative teams to...

    Read more
    0
  • [Podcast] How Much Should You Care About the Competition?

    When a business owner starts looking at the competition and comparing themselves to them, most would say that this is a normal, healthy exercise in being aware of your own market. But is it? When it comes to the competition, how much should you care? And what things specifically about your competition should you...

    Read more
    0
  • Google Business Listings Battle Google Pigeon Update

    You might have noticed that there has been a major shakeup in the search engine results with regards to geographic searches. A recent scuffle between Yelp and Google has resulted in the Pigeon update. Today I’ll talk about the why, what, where and how of the Pigeon update. What is the Pigeon update and why was it done?...

    Read more
    0
  • [Podcast] Managing Client Expectations

    This week on The Sync Podcast, Dylan and Erik and I are chatting about a critical aspect of working for a marketing agency: managing client expectations. While this conversation largely revolves around the client / agency relationship, there’s a lot of really good insight here that can apply to in-house marketers as well. In...

    Read more
    0