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The IP Blog

  • [Podcast] Analytics That Won’t Waste Your Time – Part Two

    This week we’re continuing our discussion on analytics and what you should pay attention to and resources that are available to you as you learn how to use these tools and make them work for you. If you didn’t get a chance to listen to last week’s episode, you should stop and do that...

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  • 10 Life Skills Every Community Manager Should Have

    It seems elementary, but in the fast-paced world of social media, we sometimes need a little reminder of how to be a normal functioning human being. So, just so we’re all clear, here are 10 life skills that every (effective) community manager should know: How to make (or where to get) a mean cup...

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  • [Podcast] Analytics That Won’t Waste Your Time – Part 1

    On this week’s episode, Dylan, Erik and I are diving into the big, bad, scary (not really) world of analytics. One of the most in-depth conversations we have with brand new clients (and existing clients, to be honest) revolves around analytics. What are we measuring? What is it telling us about our business and...

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  • Instagram Expands Native Analytics Offerings, Offers Ad Previews

    Advertisers of the world rejoice! Thursday, Facebook-owned Instagram released an expanded suite of analytics tools, offering brands a native interface for tracking performance metrics such as reach, engagement, and impressions on both paid and earned media. Aside from analytics updates, Instagram also introduced their new “ad staging” tool that now allows creative teams to...

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  • [Podcast] How Much Should You Care About the Competition?

    When a business owner starts looking at the competition and comparing themselves to them, most would say that this is a normal, healthy exercise in being aware of your own market. But is it? When it comes to the competition, how much should you care? And what things specifically about your competition should you...

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