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The IP Blog

  • [Podcast] How Much Should You Care About the Competition?

    When a business owner starts looking at the competition and comparing themselves to them, most would say that this is a normal, healthy exercise in being aware of your own market. But is it? When it comes to the competition, how much should you care? And what things specifically about your competition should you...

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  • Google Business Listings Battle Google Pigeon Update

    You might have noticed that there has been a major shakeup in the search engine results with regards to geographic searches. A recent scuffle between Yelp and Google has resulted in the Pigeon update. Today I’ll talk about the why, what, where and how of the Pigeon update. What is the Pigeon update and why was it done?...

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  • [Podcast] Managing Client Expectations

    This week on The Sync Podcast, Dylan and Erik and I are chatting about a critical aspect of working for a marketing agency: managing client expectations. While this conversation largely revolves around the client / agency relationship, there’s a lot of really good insight here that can apply to in-house marketers as well. In...

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  • 5 Ideas for Content Marketing

    Today is the dawn of content marketing.  It’s not just about “hunting for links” nowadays.  As Google’s algorithms and updates become more strict, building content that attracts valuable links must become a focus of any link building campaign.  The task in building creative and powerful content that can satisfy the needs of both quality...

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  • Angela Moore’s Favorite IP Moment #IP15

    Angela Moore is the VP of Client Operations, here at Intrapromote. Before Angela came to IP, she was a Bouncer! Yes a bouncer at a bar! Now she is the head of client operations and boy are we glad to have her! What a fun fact! To read Angela’s full bio, please visit our...

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