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  • Google My Business Launch Tips

    The Google My Business platform (GMB) was released a few months ago and many marketers now have a full grasp of its potential. I’ve been able to see the transition happen before my eyes and I’ve learned a few lessons along the way. I’d like to pass along some pearls of wisdom for businesses...

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  • [Podcast] The Goals Conundrum, Part One

    We’re back (and better than ever) with The Sync Podcast this week. This time around, Dylan, Erik and I are discussing goals… because there’s no way you’ve had your fill of “2015 Goals” conversations yet. The first thing we discuss when it comes to goals is how to gauge if you’ve reached the ones...

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  • Conducting a Link Audit: Part 3 – The Link Make-Up

    In the last article of this multi-post series on conducting a link audit, we discussed checking for deleted links.  In this post, we’ll talk about examining the link make-up of the domain. Some may be confused by my choice of terms in regards to link “make-up.”  Although it’s more than likely not a standard...

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  • Best Practices For How to Optimize Your Images

    Do you have images on your site, but are struggling with how to optimize them for image searches on Google and other search engines? You’re in luck, as we’ve detailed ideal best practices for image SEO. Not every element is critical to search engine success, but utilizing as many of the following best practices...

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  • Google Local Ranking Factors 2014

      Every year David Mihm over at Moz closely monitors the various nuances of the local ranking algorithms. David just released his latest iteration of the local ranking factors. The report is long and comprehensive, but if I had to summarize how much changed between the 2013 and 2014 ranking factors the answer would...

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