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The IP Blog

  • [Podcast] Hiring In-House vs. Outsourcing, Part One

    The decision of whether to hire some in-house to do various tasks associated with marketing or to outsource the activities to a consultant or agency is a hot topic right now. Erik, Dylan and I have all worked with a variety of business models that employ different variations of these two options so this...

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  • How to Conduct a Link Audit: Part 1 – Evaluating the Link Profile

    I’ve had to perform countless link audits.  In fact, before beginning any link building campaign, I conduct a link audit of the client’s site that I’ll be working on.  Although link audits can be performed for specific purposes (i.e. anchor text breakdown, looking for specific links, updating old links, etc), the link audits I...

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  • [Podcast] Analytics That Won’t Waste Your Time – Part Two

    This week we’re continuing our discussion on analytics and what you should pay attention to and resources that are available to you as you learn how to use these tools and make them work for you. If you didn’t get a chance to listen to last week’s episode, you should stop and do that...

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  • 10 Life Skills Every Community Manager Should Have

    It seems elementary, but in the fast-paced world of social media, we sometimes need a little reminder of how to be a normal functioning human being. So, just so we’re all clear, here are 10 life skills that every (effective) community manager should know: How to make (or where to get) a mean cup...

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  • [Podcast] Analytics That Won’t Waste Your Time – Part 1

    On this week’s episode, Dylan, Erik and I are diving into the big, bad, scary (not really) world of analytics. One of the most in-depth conversations we have with brand new clients (and existing clients, to be honest) revolves around analytics. What are we measuring? What is it telling us about our business and...

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