[U]nlike many other social networks, businesses cannot yet advertise to a specific target market on Pinterest. With Pinterest exploding to nearly 11 million unique visits last month, I predict that eventually the site will follow the advertising strategies similar to Facebook and Twitter, but until then what can a business do to increase it’s followers?
When joining Pinterest as an individual, you are given the option to follow all of your current Facebook friends and Twitter followers. Unfortunately, businesses do not have the luxury to follow all of their fans, so it takes some more work to gain a large follower base on Pinterest.
Here are 3 things your brand should be doing right now to gain Pinterest followers:
1. Link to Other Platforms
The easiest way to quickly gain followers is to post links to Pinterest on your website, blog, and Facebook pages. Since Pinterest is still gaining in popularity, adding a Pinterest button will let your readers know that you are an early adopter of the new social media trend. Linking Pinterest to existing networks is a great way to gain followers, but it is important to remember not to flood your followers pages with a million pins.
Posting a pin to Facebook and Twitter once or twice a day (at most) is a great way to let them know you are on Pinterest. However, if your Facebook page and Twitter profile begins to look like an extension of your Pinterest page, it might be time to step away from Pinterest. When pinning an image to Pinterest, you are given an option to post on Facebook and Twitter, only choose this option for those amazing pins that everyone needs to see. Like these!
2. Utilize Searchable Captions
A great way to increase the strength of a pin is to add a searchable caption when re-pinning. This becomes a missed opportunity when an account does not change the caption to reflect their company’s relevant keywords to make it searchable to their target market. By using keywords often used by your target market, it is more likely that your Facebook fans and Twitter followers will come across your pins using the internal search feature. Not only can you add searchable keywords into captions on Pinterest, but you can also utilize the hashtag function in the same way that it is used on Twitter. Including hashtags into captions make your pins searchable for a wider audience, who may be unfamiliar with your brand.
3. Link to the Correct Page
One of the most frustrating things that I’ve encountered on Pinterest is when links do not follow back to the original source. There is absolutely nothing worse than looking for a recipe and not being able to find it because of a poorly placed pin or an inactive link. When pinning content (especially if it is from your own website) make sure that the pin links back to the page where someone can get more information. By pinning from your website, you are hoping to drive traffic to that specific page. Making sure that the pins go back to the correct page on your website will make it easier when others re-pin your content as well.
Looking for Pinterest tips? See my prior blog: How To Create A Unique Brand Image on Pinterest
— Intrapromote (@intrapromote) February 21, 2012
Katie loves sunshine and beaches (although we’re all pretty sure that she’s secretly jealous when the rest of us are experiencing a blizzard). She has been known to dig up some pretty sweet treasures during her geocaching expeditions.
On Above the Fold & Socially Acceptable, Katie blogs about up and coming trends and tools in the social media space but we wouldn’t be surprised if she expanded her content interests as the months roll on.[/author_info] [/author]