Tips For Your Email Links (Automotive SEO)
I hope everyone had a wonderful Memorial Day! If you’re a car dealer, I hope you had a really great Memorial Day Blowout Sale this weekend. If you’re not a car dealer, I hope you got a really great deal on a new or used car. At the very least, I hope everyone had some delicious hot dogs.
Speaking of links…
Someone recently asked me, “If I send an email with a link to my website, does that help my SEO?”
The answer is no. Not directly, anyway. However, when you think about the Butterfly Effect and how effects become causes which have effects ad infinitum, and when you consider that a link is a link, after all, then the answer becomes maybe. Possibly. If you do it right.
And when I say “it,” I mean the email itself. Automotive emailers are nothing new. They are quite possibly the oldest form of modern digital marketing – the oldest form, of course, being product integration in TV’s The Jetsons. Emailers are an essential part of most business’ new lead & customer retention strategies, and they are the closest we have to bridging the gap between outbound and inbound automotive marketing.
But emails are also really easy to ignore, so content matters greatly here – it’s both a fine art and a hard science. The art is a topic for another day, and you can read about the science of emails here, or get the most up-to-date data from Dan Zarrella’s next webinar in June.
Now, provided your email has great content, the links therein will serve the same purpose as search engine results – they will get interested eyeballs onto your website. So, in this medium, links in your email don’t exactly improve your SEO, they sort of replace it.
Some indirect benefits can also be for dealer reviews. One handy tip is to keep a spreadsheet readily accessible to copy different URLs for different situations. If a sales lead came in via a lead provider like Cars.com, have a link to the Cars.com reviews section ready to copy and paste into any emails to the customer after they visit the store. DealerRater would also be a handy one to keep nearby. We all know about the importance of dealer reviews…right?
The same goes for social media. We here at Intrapromote can go on and on about how social and SEO go hand in hand. Links to social media platforms like Facebook, Pinterest, or, if you’ve got videos, your YouTube channel should come at the end of all emails. I recommend setting up a signature in your email settings that contains all your active platforms to avoid constantly putting them in manually.
What this all boils down to is this: links in your emails won’t directly affect your Google rankings, but they can still bring you good traffic. Automotive email marketing is highly effective, it’s fast, and it can bring in great results. So be savvy about email links, just as you would with your actual website. Emailers can take you far.
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