If you haven’t been able to find a solution since the Facebook share button stopped displaying on your site’s pages, today’s post will provide a work around for you. Although Facebook has deprecated the share button, it’s not completely dead yet. You only need to update your code.
How To Fix Your Facebook Share Button
See screenshot below for an example of code placement.
The snippet of code that you had placed on your web page before, where you wanted the button to render is where the update is needed.
Previous code placed where you want the button to render on the page:
<a name=”fb_share” type=”button” share_url=”http://www.yoursite.com/” href=”http://www.facebook.com/sharer.php”></a>
Updated code placed where you want the button to render on the page:
<fb:share-button type=”button” href=”http://www.yoursite.com/”></fb:share-button> or <fb:share-button type=”button” href=”http://www.yoursite.com/” />
Simply update www.yoursite.com with the URL of the page and you’re all set. You’ll be able to provide site visitors the option to go straight to sharing your page again, at least for now. Over time, this method will most likely cease to work since Facebook has already dropped tech support for it.
Another Way To Share
Facebook seems to have a replacement or at least something that is similar in concept to the old share button called Feed Dialog. Feed Dialog prompts the user to publish an individual story to a profile’s feed. Visit the Facebook Developers‘ page for overview, example code and a sample of how Feed Dialog works.
More and more we are catching articles and references to “Big Data” and companies claiming their expertise in Big Data—bringing the data, increasing the integrity of the data— the data, the data, the data. In fact, we hosted a recent webinar focused on “Listening to the River” of noise that focused on using big data for some specific use cases. Even then, we admittedly presented the topic as the tip of the iceberg. It only makes sense to follow-up here.
First, let’s look at a few of the various definitions you may currently find to tell you what big data is to eliminate the possibility that you’ll read on thinking of this in nebulous terms. It makes no sense for me to recreate a definition for the purposes of this post.
- Big data describes the continuous processing of very large, public, and changing data sets using distributed data processing and data storage systems. There is no question that mainframes and super-computers process very large and changing data sets – but they process centrally and use proprietary data sets. – Raj De Datta, August 28, 2012 on Search Engine Watch
- In information technology, big data is a collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools… – Wikipedia 09/21/12
- Big data is data that exceeds the processing capacity of conventional database systems. The data is too big, moves too fast, or doesn’t fit the strictures of your database architectures. To gain value from this data, you must choose an alternative way to process it. – Edd Dumbill, Strata O’Reilly
Even the White House has announced the “Big Data Research and Development Initiative” aimed at improving our ability to extract knowledge and insights from large and complex collections of digital data, the initiative promises to help accelerate the pace of discovery in science and engineering, strengthen our national security, and transform teaching and learning.
A Big Deal
We are seeing the size and availability of the data grow exponentially and the timing of having the data available is increasing at rates we may have only dreamed of 10 years ago. Many real time functions that aid in security, catching fraud, and many of our daily business tasks we sometimes may take for granted depend on big data. That means that you can make decisions with more information at your disposal in less time. And, there are plenty of companies creating solutions to promise you result of their particular machines that will help you and even get the job done for you.
A Bigger Deal
We will continue to drown in data. It’s beyond our ability to keep up and manage data at the speed it’s being produced without technology to present the data in meaningful and actionable views. The challenge is finding tools that are effective and efficient at keeping up with the changing industry, but that’s just half of the equation. The other half is keeping people up to date and educated on using the data. No matter how technologically advanced the delivery mechanism, keeping our analytical skills up to par is just as important and as we move ahead. Hiring people with the degree of analytical skill necessary becomes an even more important attribute in marketing functions.
Decision Making with Big Data
This week @amcmoore and @lindaoneill participated in #HBRchat as these 3 questions were presented on #Bigdata. Does 140 characters do this topic justice? I don’t think so, so I captured my chat responses and am elaborating here.
Q1: #Bigdata is changing business, can it change management too? How?
Big data is already having an impact on management. We have the ability to have more detailed facts available for a deeper level of decision making. With that comes the need to develop our resources to be able to deal with the data, as it’s likely their work will change. It’s also important to look for any new resources with the analytical skills as they come to the table. But don’t get me wrong here…I am not saying that experience and savvy should be under-rated.
Q2: What tends to be the basis of better decisions—intuition or data? Why?
Clearly I was already thinking that there is a balance of skills. Intuition, or data? I am personally convinced I am right brain dominant and love to be creative and spontaneous and enjoy business pursuits that allow me to do that. However, each day, and especially in this industry, I am convinced I have been more left brain and analytical all along. Even with that said, I don’t think we look at big data as solving all of our problems. The conversation on #HBRchat included the fact that we need to ask the right questions and that we are only as good with the data as the people using the data. Even then, for each of us when it comes to decisions, I have always said we have three brains—the one in your head, the one in your heart and the one “in your gut”. Don’t believe me? It’s anatomically impossible for you us to avoid it since we’re wired with more nerve endings in our stomach than our brains.
Q3: Should #bigdata work be a specialized function, or woven into everyone’s jobs?
Organizations grow by evolving their processes to keep up with changing demands. To some degree, it makes sense for some jobs to be “production-a-lized” to enable efficiencies in our operations by using big data to make decisions about strategy, process and implementation on routine tasks. However, one of the things we know about Search and Social is that serving up the right content at the right time requires that we have the intelligence to make decisions about optimization, creating and curating content in shorter and shorter intervals and with an ever changing environment. That means more data available for the front line and back office in addition to management. I stand with my original thought that both specialized functions as well as weaving big data into everyone’s jobs in necessary.
What do you think? Here are a few more questions to ponder?
Q4: What will you do differently with big data?
Q5: What are the particular skill sets you are looking for to balance intellect and experience with analytics?
Q6: What more do you want to know about big data?
Here at Intrapromote our focus is on Integrated Search. The best socially focused newsrooms follow an integrated approach and we’ll examine here how some designers are weaving social content into the traditional online newsroom home page.
While socially influenced newsrooms are not new phenomena, lately several travel focused newsrooms have made headlines for their unique design and integrated social content. Vail Resorts is one travel industry newsroom that has been mentioned on two prominent blogs in the last few weeks (PRWEB – Press Release Distribution Options: Spread the Wealth and Social Media Today — Travel, Social Media and the Online Newsroom). The Vail Resorts newsroom is a destination in itself, and goes beyond the usual fact sheets and press contacts you’ll see on a lot of online newsrooms. From a usability standpoint the Vail Resorts newsroom puts everything at the user’s fingertips, so it takes only seconds to discover the relevant content that’s integrated from Twitter, Facebook, images and video.
There is more to creating a socially integrated newsroom than labeling it as such and placing a few social sharing icons on the page. While this is a good start, there are a number of creative designs that can inspire you as you search for the perfect balance of visual content and text, offers and listings of special events, webinars, etc. Your company can use its newsroom home page as a showcase for not only press release headlines, but images and video, too. Some good items to include in your newsroom are your company’s green and sustainability initiatives and community support events and partnerships. Integration is key – Make it easy for users to view your content from multiple sources on your newsroom home page.
Here are a few outstanding examples from a variety of verticals that can spur you on when creating your company’s newsroom:
Socially Integrated Newsroom Resource Tips: For more ideas, read this post on the subject by Steve Momorella at Social Media Today: Four Socially Integrated Online Newsrooms. In it he mentions the Vail Resorts newsroom as he did in his other post, but he also discusses survey report data that defines what he calls the “news consumer.” These insights can be helpful to you in planning your newsroom design.
Image above courtesy of freedigitalphotos.net.
Please Join us on August 22, 2012 as we co-sponsor a webinar with Infegy, Inc. that we title:
Value Based Listening
Here’s just a teaser to wet your palate for what you will hear more about on August 22, 2012:
• Have you been wondering where to get started and how to approach setting up a social listening campaign for your organization? Ben Hagedorn of Infegy, Inc. will speak on Social Analytics. Take advantage of what Ben will share about one of my favorite tools – Social Radar and how different industry verticals have solved problems even before they became problems by having a value based listening plan in place.
• There is more on how you can benefit from attending this, (did I say free?) webinar….
Search and social media are more integrated than ever now and things will continue to move in that direction. Paying attention to algorithms from best practices standpoint is necessary, but don’t lose sight of the real prize…adding value. I’ll be happy to share my common sense, service-minded approach to standing up a value based listening campaign that can start at a grass roots effort by the organization underdogs while adding value all stakeholder organizations. Finding your brand vigilantes and evangelists is easier than you think.
• To wrap things up for us, my colleague Dylan Price and I will share a case study example or two of successful listening and engagement campaigns. Don’t miss out on some of the best of the best big or small brands have to offer.
We look forward to hosting you on August 22, 2012.
Register for our webinar now: https://www2.gotomeeting.com/register/312780610
These days, automotive online marketing is so complex and so multi-channeled that it feels impossible to do it all. What’s worse, most auto dealers feel like they’ve got dozens of different people coming at them, each handing them one metaphorical bag of LEGO bricks and one metaphorical sheet of instructions, and they say, “Build this.”
What they don’t see right away is that these metaphorical LEGO bricks will eventually all combine into one awesome metaphorical LEGO car.
To pull the metaphor back to reality, the “car” is a complete online marketing system at a dealership, a balanced and harmonious blend of as many available channels & media as a dealership can handle. (At Intrapromote, we call this Integrated Search.)
If you need an example of the kind of LEGO car I’m talking about, check out Acura Columbus. This dealership dominates their Google pages for critical regional-specific searches like “acura columbus” (see below). They are at the top of the paid listings, top of the organic listings, they comprise 8 of the first 10 organic results, and their business page on Google shows nearly eighty customer reviews across four well-trusted third-party websites.
The top bill at both paid and organic lists come from strong SEM and SEO efforts. What’s really interesting is the other seven organic search spots they fill: one is their blog page, two are for third party review pages, two are for video-centric social media and two are their dealership’s pages on two of the world’s biggest and most active social media platforms. This shows us they are actively creating new videos, engaging on Twitter and Facebook, and soliciting positive word of mouth. What this shows car shoppers is that they are the clear number one choice for Acura dealers in Columbus, OH.
Note – the importance of Local Search Engine Optimization is not lost here – a dealership can only expect so many customers to come from far away. Strong focus on the regional results will tend to bring in regional customers.
Additionally, their business page shows us two things: one, that they really took time and care to get their business properly listed on Google itself; and two, it shows us they are successfully getting customers to write positive reviews on third-party sites. These reviews not only pay off handsomely on their respective sites, but also improve the SEO efforts they are already working on.
All these channels work together to create a very strong and clearly-branded online presence. With 98% of car buyers today using the internet for research and decision-making, a car dealership’s online presence is crucial to their business.
That’s why I say that when life gives you a bag of LEGOs and an instruction sheet, go ahead and build it! Sooner or later you’ll have your LEGO car, and when you do…oh, life will be so, so sweet.
Sometimes we lose perspective on how many people are affected by our everyday work. At Intrapromote we do a lot of work within the health care industry and perhaps during the grind of optimizing pages and building links I lost sight of who really gains from what I’m doing – patients and doctors that want the absolute best information on health conditions, symptoms, treatments, etc.
Search engine optimization and social media optimization can make a powerful duo on their own, but the result of that synergy can send ripples across the Internet that are often lost by those of us that are behind the scenes. The efficacy, for me, comes when those initiatives are put in the hands of the doctors and patients themselves, and suddenly we have a human connection happening that is impossible anywhere else.
As is online marketing, everything starts with a search query. Having the relevant keywords in place on pages that offer critical information for doctors and patients ensures that both of these specific users are getting information that is reliable, helpful and trustworthy. But that’s only the start!
When you add social media in things really start to ramp up. Just think, a patient with a specific cancer shares his/her experience – what happened upon diagnosis, how he/she approached chemotherapy, what the overall results of the treatment were, what the side effects were – the list of topics is endless. At the same time doctors can join in on the conversation and weight in on if that particular patient’s experience was representative of what the average person might experience, or they might take the chance to correct the patient’s recounting of what technically happens during a specific procedure. These social interactions are picked up by Google and suddenly you have information straight from the source – a patient resource that was not present before.
It really doesn’t have to stop at search and social either – blogs are a great way for patients to share what they’re going through during their illness. Not only is this therapeutic for the writer to voice his/her thoughts, but that blog can act as a resource for all the other patients who may have just learned they have the same complication.
That’s not to say there are no downsides to this model of information sharing. Misinformed patients could disseminate the wrong information and suddenly we have patients relying on information that could worsen their situation. Compound that with the fact that, according to an email survey, many physicians are not interested in participating in social media (33% said they would never touch Twitter).
In any case, patients have embraced social media as a way to share their experiences and the health care industry is being left behind. With the recognition of ehealth, epatients and electronic health records it’ll only be a matter of time before the need is recognized. Compound that with the fact that the younger generation of physicians will be more attuned to social media and it looks like we’ll be able to leverage this truly life changing opportunity.
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