Above the Fold & Socially Acceptable

Where Search and Social Have a Party

Next Level PPC and SEO with Google Analytics: Free Webinar

Next Level PPC & SEO with Google Analytics

Join us for a free Webinar on Wednesday, February 13, 2013 12:00 PM – 1:00 PM EST

In January’s Webinar, Erik Dafforn of Intrapromote and Kayla Kurtz of Hanapin Marketing shared the critical importance of SEO and PPC to your brand’s marketing and for presenting an optimal online presence to your consumers.

This month, the representatives from Intrapromote and Hanapin Marketing will uncover how to use Google Analytics to report and analyze your SEO and PPC accounts. Each presenter will explain their 5 must-check metrics in the GA interface for their respective mediums, in addition to:

  • Describing beneficial custom reports to set up in GA for your PPC & SEO campaigns.
  • Outlining how to use PPC key performance indicators in GA to optimize SEO, and vice versa.
  • Demonstrating how SEO and PPC interact with goal funnels.
  • Segmenting traffic to better measure your performance.
  • Measuring your content’s effectiveness — with or without keyword data.

Space is limited. Reserve your Webinar seat today!

Title:  Next Level PPC & SEO with Google Analytics

Date:  Wednesday, February 13, 2013

Time:  12:00 PM – 1:00 PM EST

Cost: Free

After registering you will receive a confirmation email containing information about joining the webinar.

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They Say You Can’t Have it All | How to Choose Between PPC & SEO

They Say You Can’t Have it All | How to Choose Between PPC & SEO 

Join us for a Webinar on Thursday, January 17th at 12pm EST

In December’s Webinar, Erik Dafforn of Intrapromote and Kayla Kurtz of Hanapin Marketing emphasized that SEO and PPC are both of incredible importance to your brand’s marketing and for presenting an optimal online presence to your consumers. However, this doesn’t change the fact that some brands have to choose one or the other to focus on at a time for a number of reasons.

This month, the representatives from Intrapromote and Hanapin Marketing will:

  • Describe the situations that could require a decision to be made between SEO and PPC.
  • Outline how to decide between SEO and PPC if found in one of these situations.
  • Discuss ways to move towards a marketing model that can include both SEO and PPC efforts.

Space is limited. Reserve your Webinar seat today!

Title:  They Say You Can’t Have It All | How to Choose Between PPC & SEO

Date:  Thursday, January 17, 2013

Time:  12:00pm – 1:00pm EST

After registering you will receive a confirmation email containing information about joining the webinar. 

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Announcing Intrapromote Internship Opportunities

We are thrilled to announce that Intrapromote is now offering internships to undergraduate college students!  We have two internship positions available, one in the Search department and one in the Social Media department (more details below).  Each internship will require 10 hours of work per week.  Pay is $10/hour, paid monthly.

Each internship offers the opportunity to work with industry experts and leaders.  Intrapromote has a unique working environment with a workforce spread throughout the country and filled with witty, intelligent people who take pride in their work.

Search Engine Optimization Intern

Intrapromote is looking for an intern to work with its Search Department.  The intern will assist on actual Organic Search campaigns, while learning the industry and its tools.  The right person for this opportunity will have an interest in organic SEO, web development and marketing.  This internship is open to current undergraduate juniors and seniors of all majors/minors.

Principal duties and responsibilities include keyword research, data analysis, meta data creation, reporting, industry research, assisting with proposal creation and general project assistance.

 

Social Media Intern

The Social Media intern will have a basic understanding of various social channels including, but not limited to Facebook, Twitter, YouTube and Pinterest.  This person will have an interest in understanding social media as a business tool and how to measure and report success in this industry.  Familiarity with Microsoft Excel is necessary.  This internship is open to all majors, however, a concentration in marketing, PR and/or communications is preferred.

Principal duties and responsibilities include compiling data for clients, creating client reports, gathering and scheduling Intrapromote social media content, participating in brainstorming calls and performing social media audits for clients.

 

Applicant Instructions

If you are interested in applying, please send a cover letter telling us a bit about yourself, your current studies, which internship you are interested in and why you should be our intern.  If you have a resume of work history, please include this as well.  A letter of reference from a professor or employer is strongly encouraged.  All documents should be sent to internship@intrapromote.com.  Questions can be sent to the same email address.

The selected interns can expect to begin in January 2013.

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A Time of Thanks

Thanksgiving is almost here and while some of us are frantically trying to figure out how to defrost a turkey in time for dinner tomorrow, here at Intrapromote we wanted to pause the workday for a moment and share what we are thankful for this year.  From delicious Thanksgiving favorites, to family and friends, to our wonderful clients, to our fantastic team, we have a lot to be thankful for and we’d be honored if you’d take a moment to share in our thanks.

 

 

 

 

 

 

 

 

 

 

 


 

 

 

 

 

 

From our family to yours, we wish you a very Happy Thanksgiving.

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Turning Crisis Into Opportunity | How Network Experience Solutions Can Revitalize Healthcare

If you are a healthcare professional or a professional serving the needs of the healthcare industry, you recognize the need for more efficient patient engagement, and more efficient means of sharing knowledge and information amongst healthcare practitioners.

Through efforts with our strategic partner, INgage Networks, we invite you to download a free white paper focusing on identifying how technology and networks can aid any size healthcare organization interested in more effective patient engagement and more efficient means of sharing knowledge and information.

As you know, changing demographics and sweeping legislation are placing enormous strain on the already burdened U.S. healthcare system. The numbers are astounding:

This free white paper will help you learn more about:

  • New Solutions for Patient Engagement to Meet Rising Demand
  • New Solutions for Greater Knowledge and Information Sharing
  • New Solutions for Driving Innovation
  • Making New Online Healthcare Networks a Reality: Where to Begin

While this particular white paper is focused on healthcare, the concepts can apply widely.  Download your copy today to learn more about how networks and putting best practices in place now can help your organization stay in touch internally and externally leveraging the power of your most important assets in networking and social media management.

If you prefer a more personal approach before downloading the white paper, we understand and are available to contact you right away.

Linda O’Neill is our Director of Operations.

Get to know Linda O’Neill and read more Articles By Linda.

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Value Based Listening Webinar Coming Soon!

Please Join us on August 22, 2012 as we co-sponsor a webinar with Infegy, Inc. that we title:
Value Based Listening

Here’s just a teaser to wet your palate for what you will hear more about on August 22, 2012:

• Have you been wondering where to get started and how to approach setting up a social listening campaign for your organization? Ben Hagedorn of Infegy, Inc. will speak on Social Analytics. Take advantage of what Ben will share about one of my favorite tools – Social Radar and how different industry verticals have solved  problems even before they became problems by having a value based listening plan in place.

• There is more on how you can benefit from attending this, (did I say free?) webinar….

Search and social media are more integrated than ever now and things will continue to move in that direction. Paying attention to algorithms from best practices standpoint is necessary, but don’t lose sight of the real prize…adding value. I’ll be happy to share my common sense, service-minded approach to standing up a value based listening campaign that can start at a grass roots effort by the organization underdogs while adding value all stakeholder organizations. Finding your brand vigilantes and evangelists is easier than you think.

• To wrap things up for us, my colleague Dylan Price and I will share a case study example or two of successful listening and engagement campaigns. Don’t miss out on some of the best of the best big or small brands have to offer.

We look forward to hosting you on August 22, 2012.

Register for our webinar now: https://www2.gotomeeting.com/register/312780610

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