How to Build Brand Awareness with Optimized Press Releases
While many companies have their own PR departments, marketing pros are always on the lookout for ways to extend their PR reach. Search engine optimized press releases offer an effective way to tell stories and gain increased online visibility and link value. Intrapromote is working with several emerging brands to help them develop new avenues for reaching their target audiences through advanced online PR.
So what exactly does the working relationship look like between a search marketing agency and its client-side marketing counterparts? At Intrapromote we understand that our clients’ PR people are intimately familiar with their company’s messaging. Intrapromote coordinates with the client’s marketers and writers to produce search enhanced press releases that retain all of the necessary components that the client requires; while engineering them to compete for online attention versus myriad similar news stories.
With an Intrapromote optimized press release of only 500 words brands can accomplish all of these objectives:
- Get their message included in Google and Yahoo News within hours of syndication.
- Track Mission Critical Keywords and improved positioning for these on a month over month basis through detailed reporting.
- Gain links pointing to their site within a relevant context that stay online in perpetuity.
- Receive a powerful boost to their ongoing Intrapromote SEO program.
Still not convinced? Take a look at this optimized press release syndicated on October 1, 2009 that helped Autograph Store’s Charity Fundraising Division achieve significant gains in its online visibility for its Mission Critical Keywords.
This press release will remain online in perpetuity, providing lasting value via its anchor text links. PR Web syndication also embeds social media sharing capabilities, and adds relevant Technorati tags to the release to create a highly optimized news story that can complement any online marketing campaign. The advantages don’t stop there: Intrapromote can enhance your release with YouTube videos, podcasts and PDF and image attachments to build a truly interactive content vehicle that places the spotlight on your brand.
Take your brand building to the next level. Contact Lisa Santora at Intrapromote for more details on our optimized press release writing and distribution service.
Optimized Press Releases – The Engine that Can Drive Qualified Traffic to Your Site
Our new optimized press release plans provide companies with a cost-effective and powerful way to stay top of mind with their customers. Recently we syndicated a press release for a client that contained helpful tips on how to prevent and deal with flood damage caused by spring rains. A unique aspect of this press release is the embedded YouTube video that illustrates many of the ideas discussed in the copy so readers can actually see how they can prevent basement flooding and other damage to their homes.
This video demonstrates only one of the many added benefits you can take advantage of with your optimized press release plan. You can think of optimized press releases as an engine to reach your customers. This engine is the driving force that can be built upon with image attachments, embedded videos, PDF attachments, podcasts and more. The increased search visibility, linking value and added benefits of attaching photos, videos and brochures about your products make optimized press releases a great way to keep your company’s name in the news.
I’d like to talk to you about our optimized press release writing and distribution plans. It’s important to keep your company’s name in front of customers; especially now in this difficult economy. Contact me at lisa@intrapromote.com to find out more.
Optimized Press Releases Keep Your Company’s Name in Front of Customers
There’s plenty going on in Intrapromote’s new Press Release Department. We’ve written and syndicated a new branding and site launch news story for one customer, produced an optimized press release announcing Tahiti honeymoon vacation bargains, and chronicled a customer’s charitable partnership efforts.
Intrapromote’s 2009 press release writing and distribution plans deliver more ROI than ever before. By developing compelling news stories that highlight our customers’ unique selling points and leveraging the syndication capabilities of PR Web we’ve built a potent and cost-effective marketing tool that drives targeted traffic to your site.
I’d like to talk to you about our optimized press release writing and distribution plans. It’s important to keep your company’s name in front of customers; especially now in this difficult economy. Contact me at lisa@intrapromote.com to find out more.
If it Ain’t Broke…
Around here at the weekly staff meetings we have “Tool Time” where staff members discuss their favorite tools. While I do find my share of new online tools and gadgets to tinker with, I also go back in time a lot looking for old versions of software or utilities that “just worked.”
Thankfully I found this great site the other day, OldVersion.com, that consolidates some of the best old software versions in one place. Need an older version of Firefox, or do you reminisce about Internet Explorer 1.0? You can get either of those programs here. It’s fun to download Internet Explorer 1.0 and see the pop up that says: “Internet Explorer 1.0 requires Windows 95.” Some people on the OldVersion.com forums are looking for Windows 3.11. Windows 3.11? I remember teaching some people a long time ago how to use that on an old computer, donated to our non-profit organization (c. 1997). That was back when people figured they should take classes to learn about PCs.
Some really useful stuff includes a number of IrfanView (simple image-viewer and editor) versions, and multiple old AIM versions; which can come in handy if your machine has trouble handling the newest AIM software.
While you’re visiting the site, I highly recommend getting one new version of a program: Ad Aware. Ad Aware has been an old security standby for years. It’s a quick download and is great for preventing malicious scripts and other malware from infecting your computer. Happy downloading.
SEO: The New Establishment in Online Marketing
I’ll get the disclaimer out of the way: I think the Million Dollar Homepage was a brilliant and cunning concept, and like many, I rooted for founder Alex Tew as his little boxes filled up with garish, cryptic signs.
The brilliance lay in the site’s ability to run the gamut from creation to supernova in only a few short months – and making Tew a millionaire in the process. The cunning lay in the inventor’s keen method of creating a concept that simultaneously raids the bank vault and boobytraps it so others will never enjoy the same haul.
As many predicted, wannabes (here are two examples, although there are thousands) learned that “first-mover” status really does mean something.
But wait. Even for the first movers, what exactly did they get? Here’s what they saw, and what they have to look forward to:
Do any of the pixel buyers expect that line to shoot up again? Maybe a new PR campaign – something like “Hey, we’re still sold out!”? I’m sure that many of the sites that spent $100, $500, even $1000 could have eeked out enough conversions to make it worthwhile, but 25 businesses spent $3500 or more, and some spent as much as $10-15,000 – some even after the initial spike. Ouch.
As SEO celebrates its 10th birthday, it’s worth noting that online marketing dollars can be spent to give you a chart more like the following:
In online marketing, old-school, organic SEO isn’t the only game in town, but it’s one of the surest. It’s like a solid investment in a fund with a proven track record. Pixel advertising, and whatever other flavors of the month that follow, are like scratch-offs. A few will win big. The great majority will lose.
What Happened to Optimized Online Publicity and PR?
It seems like all you hear about these days is link building, link building, link building. Of course link building is a critical component to rank higher for specific words and phrases via keyword-rich links to web pages. But what ever happened to leveraging optimized online publicity for a similar impact for link building & beyond? Lately, it seems like companies have neglected optimized online publicity.
Online publicity should DEFINITELY be used as not only a link building component but for other reasons as well. Intrapromote knows that using optimized online publicity with immersed anchored phrases in the article(s) can have a direct impact on rankings for specific phrases but there’s more.
Other benefits of optimized online publicity are many. For one, optimized online publicity can and most likely will assist a company in generating buzz about a brand, service, or product. Just think about having the ability to earmark a solid angle and write up a piece about your product, service, etc., and get that article distributed via distribution channels targeting your affinity base. The sweet thing is the article will potentially rank well on the search engines for specific phrases in its own right and will indefinitely remain as an archived item on other websites. In addition, a well-written article can drive quality traffic to a company website via immersed hyperlinks within the article, drive traffic from sources other than just the search engines, and create followup article potential with editors in the US and/or around the world.
Here at Intrapromote, we know that SEO, PPC, and Link Building are all important factors to creating quality traffic channels to website owners from the search engines. Let’s not forget that well-written, optimized online publicity can also directly impact SEO efforts and reach beyond the search engines to an affinity base online and in some cases, offline.
