Hey New MySpace, How You Doin’?
It’s been a long time since anyone cared about MySpace. 15 months ago, Specified Media, an advertising network, acquired the all-but-dead social networking site. Then Justin Timberlake jumped on board and everyone wondered if he would be enough to bring MySpace back.
I really wanted to find a way to make some witty “Sexy Back” pun in this blog post, but the truth of the matter is I’ve never heard the infamous JT tune. My record with pop music isn’t all that great. I’ve been called out for mistaking Lady Gaga for Madonna more than once, and Exhibit B is the following conversation:
Annalise: Why are so many people in here getting their makeup done today?
Customer: It’s the 50 Cent concert. (eyeroll)
Annalise: Who in the world only charges 50 cents for a concert? What kind of concert is it?
So I am going to leave the puns to my wittier and more in-the-know colleagues and stick to the thing I know best: social networks.
As an early adopter of social media who still loves LiveJournal like nobody in my field should, I know better than anyone that the public is being clobbered over the head with social sites. Brands are demanding that we “like” and “share” with reckless abandon. Pinterest keeps us up way too late at night. Spotify brings new music to our ears. So what can the re-launch of MySpace really do for us?
Well, it won’t really fill a need that major social networks fill, but it is beautiful, simple, and sets the stage for potential diversion. I personally am far beyond tired of Facebook, preferring Twitter and Google+. The visual simplicity and the fact that I can import everything from my other social profiles makes MySpace intriguing.
Check out the tease tweeted out by Mr. Timberlake himself yesterday:
I know how you feel. It’s almost difficult to say out loud, but the New MySpace is SEXY. It’s sleek, it’s chic, and it takes some of the best elements from other social networks, like Pinterest, and mashes it together with a glossy interface that piques curiosity. The soundtrack behind the video (that would be Heartbeat from JJAMZ, much more in line with my indie sensibilities) is divine, and if I could just channel my inner Michael Kors for a moment, it gives the struggling social network a sophisticated and modern look in an otherwise cluttered social space.
Here are some of the things that stand out in the MySpace renovation:
- Users log-in with Facebook or Twitter and then import their photos and other info as they wish (hello time saver!)
- Photos are featured in a large display and the comments show up directly beneath them
- Music and music discovery is a key component of the network, including radio stations and artist discovery
- The pages are a mashup of Pinterest meets Facebook – but cleaner
- Some analytics, include the top fans and demographics of a page
So what do you think about the New MySpace? Or do you even care? I’ll be honest and say that I am anxiously awaiting for my invite to arrive (and for the network to launch right before December), but I also am a bit “meh” like Drew Olanoff from TechCrunch. Sure, the New MySpace is beautiful, but Facebook is ugly as anything I have ever seen and it still has 950 million users.