Newsletter Adds New Data Types for Audiences, Creative Works

About a week ago, rolled out some new data types and properties, most notably within the CreativeWork and Intangible data types. This correlates with an announcement that Schema “is approaching a full 1.0 release but that we still have a few additions to make before we declare we’re at a full 1.0.” (I recommend reading through this entire thread for further context on my post.)

Following are a few screen shots that show the new types and properties highlighted in yellow. The first show shows several changes within CreativeWork:

New data types and properties for CreativeWork and some of its children.

New data type and property additions for CreativeWork and some of its child types. (Click for slightly larger version.)

The next shot shows changes made to child types within Intangible:

New child types and properties within the Intangible data type.

Changes to Intangible include many audience child types and properties.

And finally, a change to Product and a new type, Property:

New property and a new type, Property.

A new property for Product and a new type, Property.

Here is the global list of types that are new or have new child types or properties:

We obviously haven’t seen usage in the wild yet, but we’ll certainly let you know if we do. We watch the hierarchy pretty closely, and we’ll continue to post updates.


Erik Dafforn
Erik joined Intrapromote full-time in 2002 after coming on as a contractor in 1999. Yeah, he's been here a while. Currently, as President, he divides his time between overseeing the SEO department and managing organic SEO campaigns. He's also one of Intrapromote's Chief Big Idea Guys. Prior to working at Intrapromote, Erik worked in publishing as a development editor in the programming imprints of IDG Books and Prentice-Hall Computer Publishing so if anyone needs a keyboard shortcut, they ask Erik. Among Erik's professional bragging rights include the fact that he led the team that was awarded Honda's prestigious "Premier Partner" vendor award for SEO Services. He also contributed on the recently published Search Engine Optimization Secrets with Danny Dover. Erik rivals Aaron Sorkin in his candid wit (although he will completely disagree with that statement) and has been a tremendous asset to Intrapromote since day one. He is incredibly intelligent and when you read any of his posts, you'll be able to sit back and say "Wow, I've just been Dafforned."
Erik Dafforn
Erik Dafforn
Erik Dafforn


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