Have you ever seen a web site that has a link to their SEO company’s site in the footer navigation of each page? I was speaking with someone today about this – SEO companies that discount their services (and attempt their own link building) by adding a link on their clients’ sites.

It reminds me of a lame music advertising fad from the 80′s.

Depending on your age, you may or may not remember this, but there was a brief pop music advertising fad in the 80′s to mention your band’s name somewhere during a potential hit song. The thinking seemed to be, if the song was a huge hit, then thousands of people every day would be singing the name of your band. Who could ask for more than that?

There’s a very good chance that you were an active participant in this ad fad. Perhaps the most blatant 80′s group to try this was Wang Chung, whose “Everybody Have Fun Tonight”, near the end, adds vainly “Everybody Wang Chung Tonight!” (come on, you know you belted that out a few times at karaoke night).

Soon after, the Swedish pop/rock band Roxette at the end of their hit “Joyride” boldy exclaim (you guessed it), “Roxette!”

Creative? Perhaps.

Tacky? Oh yeah.

Short term fad? Absolutely.

The good news for our industry is that most SEOs are growing up and, like this brief time in the 80′s, are seeing in advance that what may work temporarily will not work in the long run.

Can you name Wang Chung’s next big hit after “Everybody Have Fun Tonight?”

Exactly.

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Doug Ausbury

Co-Founder at Intrapromote

Doug is our resident music and sports junky which has given rise to his Intrapromote fame of being able to play "name that track" and the occasional basketball story that makes us all, well, giggle. Oh yeah he also co-founded the company too so we all like him a lot. Doug is an IP co-founder and handles a whole lot of that day-to-day operational stuff that tends to make OCD types giddy with joy. His industry knowledge is as vast as he is tall (which is very, by the way). Combining his experience in Search Engine Optimization, web development, e-commerce philosophy, and traffic metrics, Doug formed Intrapromote in 1999 along with Co-Founder John Lustina, with the ultimate goal of offering a comprehensive list of Search Engine Optimization programs for companies of all sizes. So far, so good. At least in our opinion.

@dausbury

Doug Ausbury is an entrepreneur, coffee snob, #Indians addict, aspiring husband, pop music geek & proud father. Co-Founder of Intrapromote & Lead To Conversion.

The ultimate guitar album for me would be if Lindsey Buckingham and Trevor Rabin recorded together. My oh my! - 47 mins ago

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Latest posts by Doug Ausbury (see all)

• Should We Be On Facebook and Twitter? Common Sense Answers For Your Business - September 7, 2012
• SEOs Wang Chung Tonight - June 19, 2012
• Overcoming Business Challenges: A Corn Hole In One - November 17, 2011
• Erik Dafforn, President of Intrapromote - June 22, 2011
• Spanish Site SEO Pays Off - December 19, 2008