SEOs Wang Chung Tonight
Have you ever seen a web site that has a link to their SEO company’s site in the footer navigation of each page? I was speaking with someone today about this – SEO companies that discount their services (and attempt their own link building) by adding a link on their clients’ sites.
It reminds me of a lame music advertising fad from the 80′s.
Depending on your age, you may or may not remember this, but there was a brief pop music advertising fad in the 80′s to mention your band’s name somewhere during a potential hit song. The thinking seemed to be, if the song was a huge hit, then thousands of people every day would be singing the name of your band. Who could ask for more than that?
There’s a very good chance that you were an active participant in this ad fad. Perhaps the most blatant 80′s group to try this was Wang Chung, whose “Everybody Have Fun Tonight”, near the end, adds vainly “Everybody Wang Chung Tonight!” (come on, you know you belted that out a few times at karaoke night).
Soon after, the Swedish pop/rock band Roxette at the end of their hit “Joyride” boldy exclaim (you guessed it), “Roxette!”
Tacky? Oh yeah.
Short term fad? Absolutely.
The good news for our industry is that most SEOs are growing up and, like this brief time in the 80′s, are seeing in advance that what may work temporarily will not work in the long run.
Can you name Wang Chung’s next big hit after “Everybody Have Fun Tonight?”